It takes clear positioning to compete in the saturated market of kids entertainment, and it takes being different. To this end we take after the haute horlogerie industry.

Take a quartz wristwatch: it's an elaborate yet unremarkable mechanism, dependably displaying time units. We try harder.

We take a plain timepliece and add complications. Just like horologers equip a clockwork with foudroyantes and tourbillons, we enrich a good story with nuanced arcs and character dynamics. This is what makes us tick:

  • A unique idea with a clear point of difference.
  • A purpose: the property must have a message for the world.
  • A built-in potential to start a long-term global franchise across all platforms.